Client
Alpine
Alpine
Service
UI Design
Art Direction
UI Design
Art Direction
Year
2024
2024
The Discovery
At Build in Amsterdam, I joined the team tasked with evolving Alpine from a purely functional hearing protection brand into a lifestyle one - uncovering that the brand's visual language needed to reflect not just sound protection, but the full range of experiences it enables, from calm to wild.
At Build in Amsterdam, I joined the team tasked with evolving Alpine from a purely functional hearing protection brand into a lifestyle one - uncovering that the brand's visual language needed to reflect not just sound protection, but the full range of experiences it enables, from calm to wild.
The Insight
Rather than a purely functional rebrand, we built a design language around controlling sound while doing what you love - using vibrant colors, dynamic compositions, and energetic visuals, balanced with modular 3D renders and lifestyle photography, to reposition Alpine from function to feeling.
Rather than a purely functional rebrand, we built a design language around controlling sound while doing what you love - using vibrant colors, dynamic compositions, and energetic visuals, balanced with modular 3D renders and lifestyle photography, to reposition Alpine from function to feeling.
The Outcome
I contributed to refreshing Alpine's visual identity and building their new e-commerce platform on a custom Shopify Online Store 2.0 theme - helping designing icons for the packaging, photography direction, and flexible theming system that now brings Alpine's energy and confidence consistently across every touchpoint.
I contributed to refreshing Alpine's visual identity and building their new e-commerce platform on a custom Shopify Online Store 2.0 theme - helping designing icons for the packaging, photography direction, and flexible theming system that now brings Alpine's energy and confidence consistently across every touchpoint.
