Client
X-Bionic
X-Bionic
Service
Webdesign
User Experience
Webdesign
User Experience
Year
2024
2024
The Discovery
At Build in Amsterdam, I joined the team redefining X-Bionic's identity - uncovering a brand whose visual language hadn't yet caught up to its foundation in science-based sportswear and human potential, or to the endurance and rigor of the athletes it serves.
At Build in Amsterdam, I joined the team redefining X-Bionic's identity - uncovering a brand whose visual language hadn't yet caught up to its foundation in science-based sportswear and human potential, or to the endurance and rigor of the athletes it serves.
The Insight
Rather than treating these as separate problems, we approached them as one continuous brand experience - refining the PDP, PLP, and filter system into a seamless, performance-driven shopping journey, while building an immersive scroll experience for Terraskin that visualizes its design, materials, and features step by step, all tied together by a consistent photography style and product showcase.
Rather than treating these as separate problems, we approached them as one continuous brand experience - refining the PDP, PLP, and filter system into a seamless, performance-driven shopping journey, while building an immersive scroll experience for Terraskin that visualizes its design, materials, and features step by step, all tied together by a consistent photography style and product showcase.
The Outcome
I contributed to the full e-commerce redesign as well as the Terraskin launch microsite - helping define the visual direction for photography, refine the user flow, and shape the product showcase across both. The e-commerce site was later recognized with Awwwards' Site of the Day, and the Terraskin microsite ran on Sanity fully integrated with Shopify for a fast, scalable launch experience.
I contributed to the full e-commerce redesign as well as the Terraskin launch microsite - helping define the visual direction for photography, refine the user flow, and shape the product showcase across both. The e-commerce site was later recognized with Awwwards' Site of the Day, and the Terraskin microsite ran on Sanity fully integrated with Shopify for a fast, scalable launch experience.
