Client
Michaeler
Michaeler
Service
Branding
Packaging
Branding
Packaging
Year
2021
2021
The Discovery
While working at allinone-creative, I found a traditional, family-owned organic vegetable business near Vienna whose branding didn't yet reflect what made them distinct - generations of down-to-earth, handcrafted quality rooted in the region they grew up in.
While working at allinone-creative, I found a traditional, family-owned organic vegetable business near Vienna whose branding didn't yet reflect what made them distinct - generations of down-to-earth, handcrafted quality rooted in the region they grew up in.
The Insight
Rather than a polished, corporate look, I built the identity around that same handcrafted authenticity - a logo, visual branding, and design system grounded in the business's regional roots and organic values, giving Biogemüsehof Michaeler a presence as genuine as the produce itself.
Rather than a polished, corporate look, I built the identity around that same handcrafted authenticity - a logo, visual branding, and design system grounded in the business's regional roots and organic values, giving Biogemüsehof Michaeler a presence as genuine as the produce itself.
The Outcome
I developed the full corporate identity and later extended it into packaging for Batate, their new organic sweet potato flour - designing within the client's non-negotiable dark color choice and EU packaging standards to give the product a premium, distinctive presence while staying true to the established brand.
I developed the full corporate identity and later extended it into packaging for Batate, their new organic sweet potato flour - designing within the client's non-negotiable dark color choice and EU packaging standards to give the product a premium, distinctive presence while staying true to the established brand.
