Client
The Fleur
The Fleur
Service
Web Design
Web Design
Year
2025
2025
The Discovery
Working with The Fleur, I found a band whose style is constantly evolving - the challenge was building a website that could stay timeless across those shifts, rather than one tied to a single era or era of sound.
Working with The Fleur, I found a band whose style is constantly evolving - the challenge was building a website that could stay timeless across those shifts, rather than one tied to a single era or era of sound.
The Insight
Rather than imposing a fixed visual identity, I let the music lead - designing a subtle, understated tone that lets each album's cover art take center stage, with the landing page pulling the average color from the newest single's artwork to create a fresh look with every release, all built around a clear hierarchy so concert dates, photography, and band info stay easy to find for fans and venues alike.
Rather than imposing a fixed visual identity, I let the music lead - designing a subtle, understated tone that lets each album's cover art take center stage, with the landing page pulling the average color from the newest single's artwork to create a fresh look with every release, all built around a clear hierarchy so concert dates, photography, and band info stay easy to find for fans and venues alike.
The Outcome
I designed and developed the full promotional site on Webflow, using custom code and a Webflow CMS backend to power a dynamic landing page tied to each new release, an upcoming shows page with ticket links, and a concert photography gallery - combining strong visual design with a clean, intuitive experience that reflects the band's indie rock aesthetic.
I designed and developed the full promotional site on Webflow, using custom code and a Webflow CMS backend to power a dynamic landing page tied to each new release, an upcoming shows page with ticket links, and a concert photography gallery - combining strong visual design with a clean, intuitive experience that reflects the band's indie rock aesthetic.
